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These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-705-2284. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

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Top Fifteen "Yahoo" Query Phrases

#Rank Percent Query / Link
2 0.94370 yahoo
13 0.56444 yahoo com
72 0.23556 yahoo mail
338 0.09630 yahoo chat
432 0.08296 yahoo!
744 0.05630 yahoo games
826 0.05185 yahoo maps
1037 0.04444 yahoomail
1098 0.04296 yahoo email
1856 0.03407 yahoo! geocities
1856-T 0.03407 yahoo! games
2263 0.03111 yahoogames
2768 0.02815 yahoo! messenger
3097 0.02667 yahooligains
3505 0.02519 yahoo! en espaņol
3931 0.02370 yahoo! - incorrect host in url
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 675 "yahoo" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

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Key Word: 
Use words or word fragments.

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Weekly "Yahoo" Keyword Statistics

Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#1 336.2963 yahoo
#2 333.9259 cft 40844 124.38830673
#3 84.2963 yahoo!
#4 75.7037 com 273846990 0.00095353
#5 62.5185 rs 4296136 0.04145213
#6 50.8148 ti 3983561 0.02953363
#7 32.7407 mail 86953195 0.00056169
#8 24.4444 f
#9 21.1852 messenger 902831 0.02264986
#10 15.2593 lt121s1 149 71.20134228
#11 15.1111 aic 196764 0.05287553
#12 14.9630 groups 13156336 0.00077537
#13 14.8148 f
#14 13.1852 chat 29057700 0.00027260
#15 10.2222 games 23451353 0.00020302
#16 9.6296 ah 2819755 0.00149836
#17 8.5926 email 52538406 0.00006403
#18 8.1481 pam 1278921 0.00236528
#19 7.7037 messanger 32068 0.08432082
#19 -T 7.7037 b 121771888 0.00002221
#21 7.1111 to
#21 -T 7.1111 in
#23 6.3704 yahoomail 12573 0.14706116
#23 -T 6.3704 password 9218136 0.00020058
#25 6.2222 search 65524645 0.00002692
#25 -T 6.2222 download 30745718 0.00005737
#27 5.6296 pkm 13034 0.11078717
#28 5.4815 maps 6991215 0.00019582
#29 5.3333 adult 10998629 0.00011783
#30 5.1852 geocities 14470556 0.00008465
#31 4.8889 personals 2604738 0.00041808
#32 4.7407 news 69576964 0.00001472
#33 4.5926 finance 7965541 0.00012064
#33 -T 4.5926 business 59986591 0.00001602
#35 4.4444 uk 35183010 0.00002558
#36 4.2963 free
#37 4.0000 instant 2871072 0.00025391
#37 -T 4.0000 host 11517910 0.00006329
#39 3.8519 of
#39 -T 3.8519 my 119702751 0.00000565
#41 3.7037 s
#41 -T 3.7037 it
#43 3.4074 japan 8525400 0.00006205
#43 -T 3.4074 hack 671028 0.00078834
#45 3.2593 real 37618827 0.00001287
#45 -T 3.2593 hacking 394475 0.00122695
#45 -T 3.2593 f
#45 -T 3.2593 estate 18186843 0.00002661
#49 3.1111 yahoogames
#50 2.9630 canada
#50 -T 2.9630 auctions 2400315 0.00016664
Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#52 2.8148 incorrect 1077954 0.00033489
#53 2.6667 yahooligains
#53 -T 2.6667 with
#53 -T 2.6667 url 24433981 0.00001326
#53 -T 2.6667 sbc 303966 0.00106591
#53 -T 2.6667 hacks 150283 0.00215593
#53 -T 2.6667 group 40355971 0.00000803
#53 -T 2.6667 economy 5124226 0.00006323
#53 -T 2.6667 dsl 554686 0.00058411
#53 -T 2.6667 a
#62 2.5185 espaņol 1192583 0.00024233
#62 -T 2.5185 en 134071195 0.00000216
#62 -T 2.5185 australia 9889007 0.00002922
#65 2.3704 store 17874598 0.00001432
#65 -T 2.3704 resources 26066696 0.00000982
#65 -T 2.3704 for
#65 -T 2.3704 f
#69 2.2222 yahooligans 96013 0.00234343
#69 -T 2.2222 photos 18099036 0.00001243
#69 -T 2.2222 nz 2247189 0.00010013
#69 -T 2.2222 gay 8968856 0.00002509
#69 -T 2.2222 de
#74 2.0741 yahooligans!
#74 -T 2.0741 on
#74 -T 2.0741 co
#77 1.9259 yahoolagans
#77 -T 1.9259 shopping 21686882 0.00000779
#77 -T 1.9259 ireland 4822725 0.00003504
#77 -T 1.9259 internet
#77 -T 1.9259 inc 45025222 0.00000375
#77 -T 1.9259 help 52074753 0.00000325
#77 -T 1.9259 ca
#84 1.7778 services 72685057 0.00000198
#84 -T 1.7778 people 58554422 0.00000246
#84 -T 1.7778 one
#84 -T 1.7778 how
#84 -T 1.7778 check 23772358 0.00000606
#89 1.6296 weather 11232193 0.00001077
#89 -T 1.6296 professional 14122341 0.00000857
#89 -T 1.6296 engine 8455629 0.00001431
#89 -T 1.6296 directory 26506650 0.00000456
#89 -T 1.6296 cracks 507266 0.00023853
#94 1.4815 view 26271683 0.00000381
#94 -T 1.4815 stealers 26692 0.00374644
#94 -T 1.4815 passwords 4853111 0.00002061
#94 -T 1.4815 month 17092229 0.00000585
#94 -T 1.4815 clubs 5510649 0.00001815
#94 -T 1.4815 booter
#94 -T 1.4815 access
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 675 "yahoo" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Yahoo".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Yahoo".
    Percentage is based upon 675 "yahoo" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Yahoo" Web Page Demographics

Writing "Yahoo" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? Go where "Yahoo" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Yahoo" Web Queries

This web market research report is based on a statistical sampling of "Yahoo" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • Get their attention!
    • Get them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • Give users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages,
Subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

Search for Reports

Key Word: 
Use words or word fragments.

Subscribe to Free Top 200 Report

Email Address: 
Plain HTML (Netscape/IE)

Weekly Top 100 "Yahoo" Query Phrases

#Rank Percent Query / Link
2 0.94370 yahoo
13 0.56444 yahoo com
72 0.23556 yahoo mail
338 0.09630 yahoo chat
432 0.08296 yahoo!
744 0.05630 yahoo games
826 0.05185 yahoo maps
1037 0.04444 yahoomail
1098 0.04296 yahoo email
1856 0.03407 yahoo! geocities
1856-T 0.03407 yahoo! games
2263 0.03111 yahoogames
2768 0.02815 yahoo! messenger
3097 0.02667 yahooligains
3505 0.02519 yahoo! en espaņol
3931 0.02370 yahoo! - incorrect host in url
3931-T 0.02370 yahoo messanger
4482 0.02222 yahoo! real estate
4482-T 0.02222 yahoo! messenger resources
4482-T 0.02222 yahoo news
5052 0.02074 yahoo! store
5052-T 0.02074 yahoo japan
5052-T 0.02074 yahoo finance
5796 0.01926 yahoomail com
5796-T 0.01926 yahoolagans
5796-T 0.01926 yahoo messenger
6650 0.01778 yahoo groups
6650-T 0.01778 my yahoo
7852 0.01630 yahooligans
9162 0.01481 yahoo! uk ireland
9162-T 0.01481 yahoo! mail
9162-T 0.01481 yahoo! chat
9162-T 0.01481 yahoo messenger hacks
9162-T 0.01481 one month of free yahoo internet access
11116 0.01333 yahooligians
11116-T 0.01333 yahooligans!
11116-T 0.01333 yahoo! finance
11116-T 0.01333 yahoo messanger download
11116-T 0.01333 yahoo instant messenger
11116-T 0.01333 adult yahoo
13425 0.01185 yahooboots com
13425-T 0.01185 yahoo! photos - thumbnails view
13425-T 0.01185 yahoo! people search
13425-T 0.01185 yahoo! music r kelly
13425-T 0.01185 yahoo! canada
13425-T 0.01185 yahoo! australia nz
13425-T 0.01185 yahoo spades
13425-T 0.01185 yahoo smileys
13425-T 0.01185 yahoo search engine
13425-T 0.01185 yahoo co uk
13425-T 0.01185 yahoo canada
17074 0.01037 yahoo! groups
17074-T 0.01037 yahoo! classifieds
17074-T 0.01037 yahoo weather
17074-T 0.01037 yahoo messenger cracks
17074-T 0.01037 professional help with yahoo
17074-T 0.01037 mail yahoo com
17074-T 0.01037 host with yahoo!
17074-T 0.01037 download yahoo messenger
17074-T 0.01037 check yahoo mail
21170 0.00889 yahoolians
21170-T 0.00889 yahoo personals
21170-T 0.00889 yahoo password stealers
21170-T 0.00889 yahoo mexico
21170-T 0.00889 yahoo fr
21170-T 0.00889 yahoo courrier
21170-T 0.00889 yahoo ca
21170-T 0.00889 welcome to my yahoo!
21170-T 0.00889 download yahoo! messenger
31078 0.00741 yahoo! privacy
31078-T 0.00741 yahoo! member directory
31078-T 0.00741 yahoo! japan
31078-T 0.00741 yahoo! entertainment
31078-T 0.00741 yahoo uk
31078-T 0.00741 yahoo groups gay scat
31078-T 0.00741 yahoo groups clubs adult directory
31078-T 0.00741 yahoo email hacking
40383 0.00593 yahooemail
40383-T 0.00593 yahooem
40383-T 0.00593 yahooauctions
40383-T 0.00593 yahoo! web hosting - reliable secure
40383-T 0.00593 yahoo! espaņa
40383-T 0.00593 yahoo! de compras
40383-T 0.00593 yahoo! australia nz careers
40383-T 0.00593 yahoo! advertising
40383-T 0.00593 yahoo webcam search
40383-T 0.00593 yahoo search
40383-T 0.00593 yahoo personnals
40383-T 0.00593 yahoo personals burnaby
40383-T 0.00593 yahoo multex - aol time warner inc
40383-T 0.00593 yahoo messenger hack
40383-T 0.00593 yahoo members pages
40383-T 0.00593 yahoo mail password cracker
40383-T 0.00593 yahoo groups bi men dallas
40383-T 0.00593 yahoo contortion
40383-T 0.00593 yahoo briefcases
40383-T 0.00593 yahoo booter
40383-T 0.00593 yahoo asia
40383-T 0.00593 yahoo adult group list
40383-T 0.00593 wwwyahoo com
40383-T 0.00593 sklavinmerci yahoo de
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 675 "yahoo" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "
Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Yahoo" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.


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    Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See www.Mall-Net.com/webcons/ for more details on our log analysis services.

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