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These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-705-2284. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

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Top Fifteen "Equipment" Query Phrases

#Rank Percent Query / Link
1037 0.02927 used heavy construction equipment
1856 0.02244 silk screening equipment
3505 0.01659 construction equipment
3931 0.01561 search heavy equipment
3931-T 0.01561 new used heavy construction equipment for sale sales dealer
3931-T 0.01561 frame repair equipment
4482 0.01463 used bowling equipment
4482-T 0.01463 landscaping equipment for sale
4482-T 0.01463 landscaping equipment
4482-T 0.01463 hospital equipment
5052 0.01366 fitness equipment
5052-T 0.01366 equipmentgr com
7852 0.01073 hospital equipment auctions
7852-T 0.01073 aed machinemart heavy equipment network featuring used
9162 0.00976 used-heavy equipment homebase to buy sell used heavy
9162-T 0.00976 umpire equipment
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1025 "equipment" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

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Weekly "Equipment" Keyword Statistics

Rank%QueriesSearch Term/
Web Pages
As Q(Q/#Pg)
#1 219.9024 cft 40844 124.38830673
#2 215.2195 equipment 19350847 0.25148439
#3 41.1707 rs 4296136 0.04145213
#4 34.5366 used 56562254 0.00221554
#5 33.4634 ti 3983561 0.02953363
#6 28.0000 heavy 4859225 0.01695106
#7 23.3171 construction 13797651 0.00413991
#8 16.0976 f
#9 12.0976 for
#10 10.0488 lt121s1 149 71.20134228
#11 9.9512 aic 196764 0.05287553
#12 9.7561 f
#13 8.3902 sale 11883814 0.00062236
#14 7.8049 com 273846990 0.00002337
#15 7.0244 medical 17449476 0.00029709
#16 6.5366 of
#17 6.3415 ah 2819755 0.00149836
#18 6.0488 in
#19 5.3659 pam 1278921 0.00236528
#19 -T 5.3659 b 121771888 0.00002484
#21 5.0732 to
#22 4.4878 auction 4129601 0.00051240
#23 4.2927 uk 35183010 0.00005503
#24 4.1951 new 149861766 0.00001234
#24 -T 4.1951 at
#26 4.0000 sales 17828385 0.00009429
#27 3.8049 farm 6277859 0.00024228
#28 3.7073 pkm 13034 0.11078717
#29 3.6098 exercise 5473552 0.00025011
#29 -T 3.6098 company 46919705 0.00002918
#31 3.5122 search 65524645 0.00001978
#32 3.4146 test 23215866 0.00005277
#32 -T 3.4146 equipments 133870 0.00915067
#34 3.3171 landscaping 432048 0.00267563
#34 -T 3.3171 fitness 3951090 0.00029258
#36 3.1220 bowling 1244694 0.00082269
#37 2.9268 hospital 9124142 0.00009864
#38 2.8293 silk 998020 0.00084267
#38 -T 2.8293 screening 1534880 0.00054793
#40 2.6341 buy 15268139 0.00004775
#41 2.4390 restaurant 5914319 0.00010568
#42 2.3415 industrial 8831437 0.00006522
#43 2.2439 repair 4954485 0.00010677
#43 -T 2.2439 garage 1874533 0.00028220
#45 2.1463 sports 32041250 0.00001511
#45 -T 2.1463 sell 5995669 0.00008072
#45 -T 2.1463 s
#45 -T 2.1463 information 140604224 0.00000344
#45 -T 2.1463 f
#45 -T 2.1463 dealer 2999813 0.00016134
#45 -T 2.1463 caterpillar 251879 0.00192156
Rank%QueriesSearch Term/
Web Pages
As Q(Q/#Pg)
#45 -T 2.1463 business 59986591 0.00000807
#53 2.0488 the
#53 -T 2.0488 rental 4094362 0.00010771
#53 -T 2.0488 global 3657107 0.00012059
#53 -T 2.0488 email
#57 1.9512 frame 9905461 0.00004038
#58 1.8537 tools 13717418 0.00002632
#58 -T 1.8537 step 10625193 0.00003398
#58 -T 1.8537 rentals 2148676 0.00016801
#58 -T 1.8537 network 40124939 0.00000900
#58 -T 1.8537 featuring 2839499 0.00012714
#58 -T 1.8537 aed
#64 1.7561 point2
#64 -T 1.7561 komatsu 110799 0.00292421
#64 -T 1.7561 hockey 4101780 0.00007899
#64 -T 1.7561 dealers 2706143 0.00011973
#64 -T 1.7561 camping 1981601 0.00016350
#64 -T 1.7561 a
#70 1.6585 salon 1277580 0.00022621
#70 -T 1.6585 on
#70 -T 1.6585 machinery 1765233 0.00016372
#70 -T 1.6585 golf 9416339 0.00003069
#70 -T 1.6585 equipmentgr
#70 -T 1.6585 computer 41376508 0.00000698
#70 -T 1.6585 backhoes
#70 -T 1.6585 auctions 2400315 0.00012040
#70 -T 1.6585 american 33203622 0.00000870
#79 1.5610 used-heavy
#79 -T 1.5610 supplies 5922029 0.00004323
#79 -T 1.5610 storage 6714748 0.00003813
#79 -T 1.5610 f
#79 -T 1.5610 concrete 2309051 0.00011087
#79 -T 1.5610 co
#85 1.4634 telequipment
#85 -T 1.4634 ski 3502874 0.00006423
#85 -T 1.4634 service 59730660 0.00000377
#85 -T 1.4634 refurbished 205292 0.00109600
#85 -T 1.4634 parts 10537517 0.00002135
#85 -T 1.4634 page
#85 -T 1.4634 online
#85 -T 1.4634 case 25080561 0.00000897
#85 -T 1.4634 automotive 2422778 0.00009287
#85 -T 1.4634 addresses 5924991 0.00003797
#95 1.3659 scuba 888031 0.00022071
#95 -T 1.3659 manufacturer 3315294 0.00005912
#95 -T 1.3659 machinemart
#95 -T 1.3659 homebase
#95 -T 1.3659 gym 977593 0.00020049
#95 -T 1.3659 equip 765009 0.00025621
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1025 "equipment" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Equipment".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Equipment".
    Percentage is based upon 1025 "equipment" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Equipment" Web Page Demographics

Writing "Equipment" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? Go where "Equipment" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Equipment" Web Queries

This web market research report is based on a statistical sampling of "Equipment" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • Get their attention!
    • Get them to ask "What is this?"
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • Give users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages,
Subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at".

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Key Word: 
Use words or word fragments.

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Email Address: 
Plain HTML (Netscape/IE)

Weekly Top 100 "Equipment" Query Phrases

#Rank Percent Query / Link
1037 0.02927 used heavy construction equipment
1856 0.02244 silk screening equipment
3505 0.01659 construction equipment
3931 0.01561 search heavy equipment
3931-T 0.01561 new used heavy construction equipment for sale sales dealer
3931-T 0.01561 frame repair equipment
4482 0.01463 used bowling equipment
4482-T 0.01463 landscaping equipment for sale
4482-T 0.01463 landscaping equipment
4482-T 0.01463 hospital equipment
5052 0.01366 fitness equipment
5052-T 0.01366 equipmentgr com
7852 0.01073 hospital equipment auctions
7852-T 0.01073 aed machinemart heavy equipment network featuring used
9162 0.00976 used-heavy equipment homebase to buy sell used heavy
9162-T 0.00976 umpire equipment
9162-T 0.00976 point2 heavy equipment auction caterpillar komatsu case backhoes used construct
9162-T 0.00976 medical equipment
9162-T 0.00976 keller-sunsys salon equipment
9162-T 0.00976 ion equipment auction
9162-T 0.00976 garage equipment supply
9162-T 0.00976 camping equipment
9162-T 0.00976 bowling equipment
11116 0.00878 used construction equipment for sale
11116-T 0.00878 restaurant equipment
11116-T 0.00878 rental equipment information at business com
11116-T 0.00878 ironplanet - used heavy construction equipment - auction -
11116-T 0.00878 global industrial equipment
11116-T 0.00878 basketball equipment
13425 0.00780 sweet farm equipment
13425-T 0.00780 kung fu uniforms equipment
13425-T 0.00780 karaoke equipment
13425-T 0.00780 farm equipment
13425-T 0.00780 exercise equipment
13425-T 0.00780 equipment at ebay com
13425-T 0.00780 copying 8mm film to computer equipment
13425-T 0.00780 - used construction equipment dozer dumper excavator - heavy construction equip
17074 0.00683 used medical equipment
17074-T 0.00683 used heavy equipment
17074-T 0.00683 used forklifts - d&b construction equipment
17074-T 0.00683 used caterpillar equipment sales by hoss equipment co
17074-T 0.00683 used casino equipment
17074-T 0.00683 tractor equipment
17074-T 0.00683 sports equipment storage racks
17074-T 0.00683 sports equipment storage
17074-T 0.00683 scuba equipment
17074-T 0.00683 refurbished medical equipment
17074-T 0.00683 praga equipment rentals cameras
17074-T 0.00683 heavy equipment sales
17074-T 0.00683 heavy equipment machinery information at business com
17074-T 0.00683 golf equipment
17074-T 0.00683 equipment regional - page 2 of 2
17074-T 0.00683 dj equipment
17074-T 0.00683 boxing equipment
17074-T 0.00683 bluewater security professionals - gps construction equipment tracking systems
17074-T 0.00683 american racing equipment wheels
21170 0.00585 test equipment
21170-T 0.00585 restraunt equipment
21170-T 0.00585 physical therapy equipment
21170-T 0.00585 new used heavy equipment construction equipment -
21170-T 0.00585 measurements of spacing between playground equipment
21170-T 0.00585 inline hockey equipment
21170-T 0.00585 heavy equipment
21170-T 0.00585 heating equipment ltd - salisbury uk
21170-T 0.00585 global equipment company
21170-T 0.00585 forensic equipment
21170-T 0.00585 construction equipment guide - heavy equipment search
21170-T 0.00585 concrete finishing equipment
21170-T 0.00585 concrete equipment
21170-T 0.00585 cheap goalie equipment
21170-T 0.00585 bosh equipment manufacturers air conditioning equipment
31078 0.00488 used tractors farm equipment - home
31078-T 0.00488 save on bicycle equipment
31078-T 0.00488 office equipment
31078-T 0.00488 movie equipment
31078-T 0.00488 heavy equipment trader
31078-T 0.00488 garage equipment
31078-T 0.00488 eagle equipment
31078-T 0.00488 drilling equipment | auger tools
31078-T 0.00488 construction equipment used heavy construction equipment
31078-T 0.00488 bullworker uk portable gym equipment
31078-T 0.00488 automotive garage equipment
31078-T 0.00488 aerobic step equipment
31078-T 0.00488 aed machinemart& 174 heavy equipment network featuring used construction
40383 0.00390 vendor of medical equipments for surgery indonesia
40383-T 0.00390 used-heavy equipment homebase to buy sell used heavy equipment new equip
40383-T 0.00390 used screenprintig equipments
40383-T 0.00390 used heavy equipment parts dealer
40383-T 0.00390 used construction equipment
40383-T 0.00390 uk hiking equipment
40383-T 0.00390 trilithic cable tv equipment
40383-T 0.00390 temporary air brush tattoo equipment
40383-T 0.00390 temparory tattoo equipment
40383-T 0.00390 stretching equipment
40383-T 0.00390 step aerobics equipment
40383-T 0.00390 silk screening equipment inexpensive
40383-T 0.00390 second hand plant equipment dealers
40383-T 0.00390 screenprintig equipments
40383-T 0.00390 road marking equipment
40383-T 0.00390 recycled goods - new used unique equipment for sale
40383-T 0.00390 pricing on restaurant kitchen equipment
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1025 "equipment" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "
Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Equipment" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.

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  • We Can Help

    Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See for more details on our log analysis services.

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